Classified Archives

OUR FAVORITE BOOKS

Dive into our favorite books on strategy & innovation. Per book, we've listed three key insights and how these insights relate to what we do at HowToFly.

InnovationView all

Experimentation Works

Experimentation Works

Stefan Thomke
The Lean Startup

The Lean Startup

Eric Ries
Zero to One

Zero to One

Peter Thiel
Innovator's Dilemma

Innovator's Dilemma

Clayton Christensen
The Unicorn Within

The Unicorn Within

Linda K. Yates
Change By Design

Change By Design

Tim Brown

StrategyView all

Playing to Win

Playing to Win

Lafley & Martin
Three Box Solution

Three Box Solution

Govindarajan
Prediction Machines

Prediction Machines

Agrawal, Gans, Goldfarb
Good Strategy Bad Strategy

Good Strategy Bad Strategy

Richard Rumelt

LeadershipView all

Collective Intelligence

Collective Intelligence

Jennifer Sundberg
Leading Change

Leading Change

John Kotter
Leadership on the Line

Leadership on the Line

Heifetz & Linsky
Immunity to Change

Immunity to Change

Kegan & Lahey
The Founder's Mentality

The Founder's Mentality

Zook & Allen
Move Fast & Fix Things

Move Fast & Fix Things

Frei & Morriss

Sci-FiView all

Hitchhiker's Guide

Hitchhiker's Guide

Douglas Adams