The original golden astronaut floating in lotus pose

HOWTOFLY / AI-AUGMENTED ORGANISATIONS

Augment
your people.

HowToFly analyses your strategy, your workflows and the skills of your people. Then we find, build and roll out the tools and AI-powered workflows that help them work faster, better and more cost-efficiently.

We don't replace people. We help them fly.

Start with the strategy. Then add the magic.

STEP ONE: YOUR STRATEGY

Start with where you're going. Then find the work AI can lift.

Most AI programmes start with a tool and go looking for a problem. We start with your strategy, vision and ambitions. Then we map how work really gets done and which skills your people bring, so every tool and AI-powered workflow we add pushes in the direction you chose.

STRATEGY · WORKFLOWS · SKILLS · THE RIGHT AI IN THE RIGHT PLACE

Workflows where AI helps most: 42

AI shouldn't take the work out of people's hands. It should make those hands far more capable. One by one, and all together.
Each personAI does tasks for you, so you spend your time on the work that needs you.
The whole teamAI gets the right task to the right person, so together you achieve what nobody could alone.
Your strategyEvery tool points at your goals, so the time saved turns into real progress.

How we work

We don't just hand you a fish. We teach your people to fish.

Five steps take you from your strategy to people who use AI in their daily work.

STEP 01

Pick the fish

What does your strategy need most? We find the goals where AI can make the biggest difference.

STEP 02

Find where they swim

We look at how your teams work today and spot the tasks where AI helps most.

STEP 03

Choose the right rod

We pick the existing AI tools that fit the job. No need to reinvent what already works.

STEP 04

Build a custom rod

Only if needed

When nothing on the market does the job, we build the tool ourselves.

STEP 05

Teach people to fish

We train your people on their own work, so they keep catching long after we leave.

↺ THEN WE DO IT AGAIN, A LITTLE BETTER EACH TIME

The Aunt Linda test

Still wondering what we do at HowToFly?

No worries. Here’s the WhatsApp-style conversation I had with my Aunt Linda. She asks the questions everyone else is thinking. I explain it without the jargon.

Join Aunt Linda & Mr. HowToFly

Read the earlier conversation, then ask your own question. AI versions of Linda and Mr. HowToFly will reply.

Aunt Linda
Aunt Linda & Mr. HowToFly 💛You’re invited · earlier messages available
A little earlier…
Aunt Linda
Sweetie, your cousin says you work with robots now. Are they taking our jobs? 🤖
19:42
Mr. HowToFly
We help people work with AI. More help with the dull bits. More time for the lovely bits.
19:43
Join us. Your questions are welcome. 💬

Reference stories

Four fairy tales. Four real ways to fly.

Our client work is confidential, so we tell it as stories. The characters are invented. The problems, the tools and the way people end up working are very real.

Story 01

The real-world referenceUniting merged R&D teams behind one vision

Fictional, anonymised storyOperation Unicorn Island

Two companies join together. HowToFly helps their teams understand the shared goal, find each other’s skills and make a clear plan for their work.

Based on real HowToFly work. Characters and dialogue are invented to protect client confidentiality.

Story 02

The real-world referenceA custom AI platform for strategic research

Fictional, anonymised storyThe Apothecary That Stopped Waiting for Wizards

A research team gets its own AI platform to find evidence, compare options and answer follow-up questions. Experts check the findings and make the decisions.

Based on real HowToFly work. Characters and dialogue are invented to protect client confidentiality.

Story 03

The real-world referenceAI visuals and virtual tours for real estate

Fictional, anonymised storyThe Three Little Pigs Go Digital

Property agents use AI to prepare photos, renovation concepts and virtual tours. They check every listing before publishing.

Based on real HowToFly work. Characters and dialogue are invented to protect client confidentiality.

Story 04

The real-world referenceA company-wide inspiration and idea platform

Fictional, anonymised storyStork & Co. Reinvents the Diaper

A diaper company gives its teams useful research each week and a simple place to share ideas. People choose which ideas to test.

Based on real HowToFly work. Characters and dialogue are invented to protect client confidentiality.

The shift

From replacing people to augmenting them.

Many AI plans start as a cost-cutting exercise or a shopping list of licences. The result is often a few pilots, a few worried people and very little change. We start with your strategy and your people, and build AI into the work so your teams get better at what they do.

The old way

AI as a shortcut

  • Starts with a tool, then goes looking for a problem
  • Treats AI mainly as a way to cut headcount
  • Runs isolated pilots that never scale
  • Leaves every employee to figure out AI alone
  • Pays outside experts every time a big question comes up
The HowToFly way

AI as an amplifier

  • Starts from your strategy, workflows and skills
  • Uses AI to make people faster, better and more capable
  • Builds tools into everyday work, so they actually get used
  • Gets the right task to the right person across the team
  • Leaves you with a capability you own, not a dependency

Why us

From global giants to local SMEs. We help them all fly.

We work with large enterprises such as Mars Snacking, Kellogg, UCB and P&G, and with small and medium-sized enterprises (SMEs). Big or small, we know how strategy, people and technology meet on a real Monday morning.

From strategy to every desk

We've united R&D teams behind one vision after an integration, and turned it into every team plan and every personal development plan. We know where it gets difficult.

We build what we recommend

We design and build our own AI tools and platforms, for research, idea tournaments and coaching, and use them live in sessions with hundreds of participants. If we suggest a tool, we've used it ourselves.

Built to stay

We hand over tools, workflows and skills your people own and understand, so the gains keep coming after we've gone.

LARGE ENTERPRISES AND SMEs

Companies we've worked with, big and small.

Read our stories
  • UCB
  • P&G
  • Mars Snacking
  • Planet B
  • Kellanova
  • Kellogg's
  • Pringles
  • Cheez-It
  • Eneco
  • Captic
  • Rae

Good questions

Frequently asked, honestly answered

What does HowToFly do?

We find out what your strategy needs most and where AI can help. We pick the right existing tools, and build custom ones only when nothing fits. Then we teach your people to use them in their own work, so they work faster, better and at lower cost.

Will AI replace our people?

That's not our approach. We use AI to augment people, not replace them. Each person gets tools that take over routine work and strengthen their skills, so your organisation gets more out of the talent it already has.

What does AI do for a whole team?

It breaks a big goal into tasks and suggests who is best placed to do each one, across teams and countries. It also collects ideas from everyone and shows progress. AI does the organising. People decide.

Do you build custom tools or use existing ones?

Both. We use existing tools wherever they do the job. We only build custom tools when nothing fits, such as a research platform that replaces months of outside consultancy work.

Who is HowToFly for?

Large enterprises and small and medium-sized enterprises (SMEs) that want AI to make a real difference to their strategy, not just run a few pilots. We've worked with global food, pharma, consumer goods and energy companies, and with small specialist businesses.

How do we start?

With a single working session. Bring one strategic ambition and one workflow that takes up too much of your team's time. We'll show where AI could make your people faster and better, and what a first tool could look like. Email gilles.rossou@howtofly.ai to book it.

Start here

Your golden ticket is a working session.

Bring one strategic ambition and one workflow that eats your team's time. Together we'll map where AI could help your people do it faster, better and at lower cost, and sketch what a first tool could look like. You'll leave with a concrete place to start. No slide decks. No obligation.

HOWTOFLY · GOLDEN TICKETNº HTF-001

Admit: every brain in the building.

DestinationAN AI-AUGMENTED ORGANISATION
DepartureONE WORKING SESSION FROM NOW
GuideYOUR CHOICE OF THREE
Robots replacing peopleNOT INCLUDED