Fictional, anonymised story: The Apothecary That Stopped Waiting for Wizards

Based on real HowToFly work: Pharma · Custom AI platform for strategic research. Characters and dialogue are invented.

The Moonleaf ApothecaryFictional, anonymised story · 5 participants
Real-world reference: Pharma · Custom AI platform for strategic research

Fictional, anonymised story: The Apothecary That Stopped Waiting for Wizards. Based on real HowToFly work, with invented characters and dialogue to protect client confidentiality.

You joined the group. Read the earlier messages below, or ask the group a question.
Monday · Research we can use
Dr. Elspeth MoonleafClient · head of strategy

We need research to decide which treatments and partnerships to explore. External reports are expensive and take too long. Can we do more of this ourselves?

Moonleaf scientistScientific & medical team

We understand the science, but finding and reading all the studies and market information takes a lot of time.

Mr. HowToFlyAI augmentation

We can build a research platform for your team. First, we’ll agree which questions it should answer and which sources it can use.

Doc GoldResearch · evidence first

Show us a recent research question. We’ll use that to build and test the first version with your experts.

Week 2 · A first working version
LauraCoding & generative AI

You ask one question. Several AI helpers look at different parts of it, such as studies, patient needs and competitors. They bring the findings together in a draft.

Dr. Elspeth MoonleafClient · head of strategy

How do we know whether the answer is right?

Doc GoldResearch · evidence first

The draft includes sources so your experts can check each claim. It should say when evidence is missing or conflicting. An AI answer is a starting point for review.

Moonleaf scientistScientific & medical team

This draft misses the time patients wait for a diagnosis. That changes our view of the opportunity.

LauraCoding & generative AI

We’ll add that question and update the research. Your corrections help us improve the workflow.

Week 3 · Comparing options
Dr. Elspeth MoonleafClient · head of strategy

Can it help us compare several possible directions?

Doc GoldResearch · evidence first

Yes. We compare each option using the same questions: who benefits, what evidence supports it, what would it cost and what still needs checking.

Moonleaf scientistScientific & medical team

One option assumes we have a partner already. We don’t. Can we see what changes without that partner?

LauraCoding & generative AI

Yes. You can change an assumption and compare the updated options. The experts decide which assumptions are realistic.

Dr. Elspeth MoonleafClient · head of strategy

What happens to the reports we already paid for?

Doc GoldResearch · evidence first

We use the useful parts as a starting point and check what needs updating. You do not have to start every question from scratch.

Later · The team uses it themselves
Moonleaf scientistScientific & medical team

I can ask follow-up questions myself and spend more time checking the findings instead of searching for them.

Mr. HowToFlyAI augmentation

We train your team and hand over the platform. You keep the research tools and the knowledge of how to use them.

Dr. Elspeth MoonleafClient · head of strategy

That’s what we needed: research we can update ourselves, with our experts in charge.

Fictional client. Very real challenge.

These characters, conversations and outcomes are imagined to explain the kind of work HowToFly does. They are not a transcript or a named client testimonial.

A pharmaceutical company relied on a large consultancy for strategic research: market and patient-journey analysis, competitor scans and scenario planning. It was slow, very expensive and hard to reuse. Its own experts knew a lot but had little time to research themselves.

You’re up to date. Join the conversation below.
You joined the chat 💛

The earlier messages are above. Ask anyone in the group a question. AI replies as one of these characters. Your messages are only shown in your own chat.