Fictional, anonymised story: Stork & Co. Reinvents the Diaper

Based on real HowToFly work: Consumer goods · Continuous inspiration and idea platform. Characters and dialogue are invented.

Stork & Co.Fictional, anonymised story · 7 participants
Real-world reference: Consumer goods · Continuous inspiration and idea platform

Fictional, anonymised story: Stork & Co. Reinvents the Diaper. Based on real HowToFly work, with invented characters and dialogue to protect client confidentiality.

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Monday · Finding useful new ideas
Captain StorkClient · CEO

We make diapers. We need new product ideas, but our teams hear about trends only once a year. Most ideas come from the same few people.

RobinCustomer care · listens to parents

I hear parents’ problems every day. I would like those to reach the product team.

NovaProduction · night shift

Our production team has ideas too. We often miss the meetings because we work at night.

Mr. HowToFlyAI augmentation

We’ll help people find useful information regularly and give everyone a simple place to share ideas.

Week 2 · Useful information each week
Doc GoldResearch · evidence first

AI helps find new materials, research, start-ups and changing customer needs. We check the sources before sharing the information.

LauraCoding & generative AI

Each team gets a short update that relates to its work. People can open the sources and suggest what to explore.

NovaProduction · night shift

I noticed a problem on the production line. Where do I put my idea?

LauraCoding & generative AI

In the idea platform, whenever you have time. Write a few lines. An AI helper can help explain the problem, who it affects and a first test.

RobinCustomer care · listens to parents

Good. I can share a parent’s problem without writing a long proposal first.

Week 3 · Choosing ideas to test
Mary PGamification · makes change stick

Colleagues compare ideas using the same criteria: customer benefit, fit with the company plan and whether we can test them.

Captain StorkClient · CEO

Does the AI choose which ideas we invest in?

Mary PGamification · makes change stick

No. It helps organise the ideas and point out unanswered questions. People choose what to test and decide on the budget.

Doc GoldResearch · evidence first

For example, a new material might sound promising. We still need to test its performance and cost.

NovaProduction · night shift

My idea is being reviewed with someone from the product team. I could contribute without attending a daytime meeting.

Later · From ideas to a product plan
LauraCoding & generative AI

The platform groups ideas by topic and shows their evidence, questions and test results. Managers can see what is ready for a next step.

Captain StorkClient · CEO

We can now look at ideas from across the company and choose small tests before making larger investments.

RobinCustomer care · listens to parents

And the problems parents tell us about can become part of that plan.

Mr. HowToFlyAI augmentation

That connects regular research, employees’ ideas and product decisions in one process.

Fictional client. Very real challenge.

These characters, conversations and outcomes are imagined to explain the kind of work HowToFly does. They are not a transcript or a named client testimonial.

A consumer-goods company wanted to inspire its teams continuously with an outside-in view of the market, and to collect the best ideas from across the organisation to shape its future portfolio and lead its category.

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